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Posted on 04 December 2017

Looking for the perfect holiday stocking stuffer? Meet Mercedes Founder of Wine Lovers Jelly based and sourced out of Napa Valley, California! Locally Sourced and Vegan!


What inspired you to start your business?

I really wanted to create a name for myself and use my experience to help wineries develop food programs. I also wanted to come up with a product utilizing something that is often tossed when it's not consumed within a certain time period (I know people wasting wine is so shocking!)

How did you come up with the name?

Lady and the Vine references myself and the component that creates what most of us make a living off of in Napa. The vines are so strong and many of them have been around for 30+ years. Lady and the Tramp is also my mother's favorite movie and I wanted to pay homage to her strength and influence on me. Our product Wine Lover's Jelly really speaks for itself!

What makes your product unique?

There's not much wine jelly on the market and even less that uses Napa Valley wines. Some of the best in the world. It's also extremely versatile and completely Vegan.

What is your inspiration day in and day out?

My family, creating a name for myself and paying respect to the ingredients I use everyday.

What is your favorite quote and why?

Ever tried. Ever fail. No matter. Try again. Fail again. Fail better.
-Samuel Beckett
It's my reminder that if you don't try, you'll never know what's possible.

Favorite Book Recommendation

Not going to lie, I mostly read cookbooks and memoirs from chefs. I just started reading Amy Thielen's "Give a Girl a Knife". It's about women in professional kitchens and dealing with home life. Pretty awesome so far.

As an entrepreneur there are many ups and downs throughout your journey. Explain your most exciting moment/accomplishment and how you got there as well as one of your struggles you had to conquer and overcome?

My most exciting moment and most difficult were the same experience. I cooked for Yo Gabba Gabba. It was an honor and a lot of work cooking for the entire cast and crew. Unfortunately the chicken I served was raw. I had to come up with a quick plan on the fly and also was super humiliated. I learned a valuable lesson that day to double check everything!

What is your most valuable learning experience thus far?

Food is food. It's important to cook from the heart and have integrity in what you're doing. People will see that and respect you.

Where of you see yourself in the next 3-5 years? What are your goals?

I think my days of cooking professionally are wrapping up. I'd like to bring on new talent to work with and focus my time on building the brand and growing the product lines/adding to Wine Lover's Jelly. My husband and I are also planning on starting our family.

We believe as women it is so important to empower one another and to lift each other up what does that mean to you?

Supporting each other, stop competing with other women, putting each other down and judging each other's life decisions. We could run this world if we all came together!

What Advice can you give any of the readers wanting to start their own venture or take their career to the next level?

Come up with a plan and then dive in. You have to just go for it and you'll learn along the way. Start reading about your interest and following the people on social media doing what you'd like to do. It doesn't have to be perfect in the beginning but if you have people around you that support and love you, anything is possible.

You can connect with Mercedes and order some of her amazing Wine Lovers Jelly at 
FB/IG @ladyandthevine

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